Shannon Gerritzen Promoted to Head of Publishing at Il..

Shannon Gerritzen has been promoted to Head of Publishing at ILLFonic, Inc. (@IllFonic), the game development studio behind titles such as Friday the 13th: The Game and Predator: Hunting Grounds. Gerritzen, who previously served as the Vice President of Marketing and Communications, will now lead the publishing arm, seeking new business opportunities and partnerships, as well as managing the Marketing and Communications teams.

This move is no surprise to those who know her; Gerritzen carries over 11 years of gaming experience, five of which have been with IllFonic. With a background spread across hardware, eSports, and game development, Gerritzen's keen vision has grown the marketing department from two (including herself) to twelve employees, not counting the numerous global agency partners and contractor aid. She has worked tirelessly on Predator; Hunting Grounds, Arcadegeddon, Ghostbusters: Spirits Unleashed, and now, Killer Klowns From Outer Space. Her unmatched talent will surely bring continued success to what's next for IllFonic.

"Shannon has been growing the marketing and communication side of IllFonic for the past five years. She continues to make key power moves that put IllFonic in a position to publish our own titles and work with external studios," Chief Executive Officer Charles Brungardt remarks. "There is no one better to run IllFonic Publishing than Shannon. Our industry is rapidly changing; with Shannon at the publishing helm, our team is confident her abilities will drive IllFonic's internal and external project focus while positioning us for success."

Before Gerritzen's time in gaming, she worked as an advocate for our oceans and waterways. She led the efforts for the non-profit Surfrider Foundation in Washington State and assisted in British Columbia, to protect our waters on city, state, and federal levels.

"I've leaned on my past experiences in PR and events to shape how I look at marketing a game." Gerritzen reflects. "I now look forward to growing the publishing department. I want to bring games and IPs to IllFonic that we are fans of. We create worlds we want to play in; it's at the core of our passion and every game we make."

Outside of work, Gerritzen is a proud mother to two grown sons. She is an avid hula dancer, tennis player, and mentor, often found on her standup paddleboard or riding a wave off the West Coast. This fashionista and traveling road warrior is full of tales as she is a true Renaissance Woman living in 2023. To learn more about Shannon Gerritzen, see her “Meet the Dev” write-up on IllFonic.com - Here.

Dive into more games industry news by following @XONEHQ on Twitter, Reddit, Instagram, and Pinterest, or subscribe on YouTube. You can also download the free Xbox News app for Android.