Big Company, Bigger Opportunity - Amazon Steps Into Gam..

For those a little out of the loop, Amazon Gaming are set to release their first big title in the name of New World - a massively-multiplayer online role-playing game that had been set to release on PC in May, but was unfortunately delayed until August. It’s quite unknown whether or not this will ever see a port to the console platforms, given the genre of game it may not ultimately be a possibility, however it does open a pathway to potential future games from the big organisation.

Studios without a history in gaming typically don’t have the biggest success as the market as a whole is extremely competitive and also has a long history of requiring a lot of capital to develop without the guaranteed success needed to see a strong return - however with a company as large as Amazon being the bank, it does provide an opportunity that hasn’t really been seen before, a studio with a lot of money behind it that can afford to make the mistakes other studios wouldn’t survive in order to grow and develop the titles that they produce - and the New World title is certainly an expensive proving grounds. MMO’s are amongst the most expensive and difficult to develop - there’s a lot of work that goes into them, as well as the work needed to keep them afloat. If success can be found in this first big title then the lessons learned may be taken over to less ambitious endeavours.