40 Percent of U.S. Gamers Are Women
Published by wes213 on Thursday, July 17, 2008
The Entertainment Software Association (ESA) has been doing a little research on gamer demographics and i must say i found a good bit of what they have learned to be truly surprising, it wasn't so much about who is playing video games but more about the numbers linked to them.
A look at what the ESA has learned with this study:
"This new data underscores the fundamental principle that computer and video games are a mainstream entertainment form, which captures the imagination of every segment of our society," said Michael D. Gallagher, CEO of the ESA, the U.S. association representing computer and video game publishers. "No longer is there a stereotypical gamer. With deeper market penetration and the broadening of our audience base, video games have incorporated themselves into America's cultural and social fabric."
Among the survey's main findings:
65 percent of American households play computer and video games;
38 percent of American homes have a video game console;
The average game player is 35 years old;
One out of four gamers are over age 50;
Women age 18 or older represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent); and,
41 percent of Americans expect to purchase one or more games this year.
The new research also shows how involved parents are in the way their children buy, rent and play games:
94 percent of parents are present when games are purchased or rented;
88 percent of parents report always or sometimes monitoring the games their children play; and,
63 percent of parents believe games are a positive part of their children's lives.
The 2008 Essential Facts About the Computer and Video Game Industry also includes statistics on the top selling titles and genres of 2007, provided by The NPD Group. Based on unit sales, 85 percent of the games sold last year were rated “Everyone (E)," "Everyone 10+ (E10+)" or “Teen (T)." While only 15 percent of the games sold in 2007 were rated "Mature (M)."
The complete 2008 Essential Facts booklet is available here: Facts
News-Source: theesa.com
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