|
Activision commits to revitalising Bond franchisePublished by wes213 on Thursday, November 08, 2007
Kotick reveals second Bond project in development
Activision CEO Bobby Kotick has said that the company is committed to revitalising the James Bond brand - "one of the greatest videogame franchises of all time" - while revealing the publisher has two projects based on the license in development.
The publisher secured the Bond licence in 2006 after Electronic Arts ended its deal with MGM Interactive for the rights to create titles based on the James Bond films.
"Bond is one of the great videogame franchises of all time and that really was a result of Golden Eye," commented Kotick at a BMO Capital Markets conference.
"I think the key to re-energising the Bond franchise is going to be ultimately the highest possible game quality."
For Kotick, EA's Bond titles – which included GoldenEye: Rogue Agent and From Russia With Love – suffered because the publisher had too broad a portfolio, leaving the brand neglected.
"It suffered a lot because it wasn't a focal point of Electronic Arts' efforts over the past five years and they have such a broad portfolio of franchises that this one didn't get the attention it deserved," said Kotick.
"We have our best development studios working on the product, we have a second team working on another Bond product and we're putting great resources against it," he added.
News-Source: GameIndustry
( Subscribe via
)
|
|
| |
|
|
|
| Monday, April 22 | | Metro Simulator 2 is coming soon for Xbox and |
Thursday, April 18 | | Terminator: Survivors confirmed for Xbox Seri |
Wednesday, April 17 | | Build Your Empire: 'Rise of Industry 2' Comin |
Tuesday, April 16 | | Epic Fantasy RPG 'Dungeons of Hinterberg' is |
Monday, April 15 | | Delta Force: Hawk Ops gets a brand new traile |
| Perennial Order is set to bloom on Xbox Serie |
Friday, April 12 | | Umbraclaw hits Xbox, PlayStation, Switch & PC |
Thursday, April 11 | | TMNT: Wrath of the Mutants Hits XBOX, PlaySta |
| GIC’24 Early Bird Tickets Now Available |
Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
Monday, April 08 | | Strike Gold with the Call of Duty Gold & Silv |
| Neptunia: Sisters VS Sisters Arrives May 21st |
Thursday, March 28 | | FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA |
Tuesday, March 26 | | Explore the World of Ink Painting in Realm of |
Monday, March 25 | | JSAUX’S Black MODCASE for the ROG Ally Is Ava |
Friday, March 22 | | Barton Lynch Pro Surfing Update v1.07 is LIVE |
| RuneScape developer Jagex joins CVC Capital P |
Thursday, March 21 | | Paper Ghost Stories: Third Eye Open coming to |
Wednesday, March 20 | | Dark JRPG Graphic Adventure 'Neon Blood' debu |
Tuesday, March 19 | | Hauntii hits Xbox Game Pass for console and P |
Monday, March 18 | | Discover the Sound of Life in The Lullaby of |
Thursday, March 14 | | WWII-based strategy epic Classified: France ' |
| Night Slashers: Remake confirmed for XBOX, Pl |
Wednesday, March 13 | | Highwater is coming soon for Xbox X|S, XB1, P |
Tuesday, March 12 | | Terra Memoria is set to launch on Xbox Series |
| Rugrats: Adventures in Gameland releases in M |
Monday, March 11 | | Sonic X Shadow Generations hits Xbox One, Xbo |
Friday, March 08 | | Taxi Life: A City Driving Simulator out now f |
| Sci-fi adventure 'Sky of Tides' announced for |
See All Xbox 360 News | Xbox 360 News Archive
|
| |