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Microsoft: This Year Will Be an 'Xbox Xmas' Published by patto on Friday, August 04, 2006
More shots have been fired in the platform holders' war of words this week, with Microsoft claiming that this year will be an "Xbox Xmas."
"We're now ramping up with our partners and you'll see our marketing campaigns continue to pick up pace over the coming months. We're very confident."
And McGill stressed that 360's games portfolio and marketing push will be key. "We've got so much to talk about: 160 high definition games on 360. A ten million plus installed base head start. Games for everyone including Gears of War, Pro Evolution Soccer, Viva Piñata, Xbox Live Arcade, Forza 2, Rainbow Six and Dead or Alive Extreme 2, to name but a few. Then there's the promise of being the only place to get Halo 3.
And all this has given Microsoft even greater confidence that it will clean up over the pivotal festive season, according to McGill: "Nowhere else have consumers got a better choice of great gaming and entertainment today, tomorrow and long into the future. I'm very confident this is going to be another Xbox Xmas."
News-Source: www.mcvuk.com
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