|
|
MS Outlines 360 Strategy, 2008 Dominance Plans Published by wes213 on Tuesday, January 08, 2008
Tagged: Gaming, Xbox 360,
A memo penned by Microsoft Games division boss Don Mattrick gives a glimpse into the company’s 2008 gaming strategy, which Mattrick predicts will see the home console cement itself as the market leader.
The memo, forwarded to various media outlets including Next-Gen, focused on Microsoft’s Consumer Electronics Show announcements and also outlined Microsoft’s plans to broaden its home console market share in 2008.
Mattrick suggested that Xbox 360’s ability to generate greater third party revenue than its rivals will play a key role in the console’s success.
 "History has shown that the eventual winner of each console generation was the console that generated the most third party revenue, and according to the most recent NPD data, Xbox 360 generated more third party revenue in 2007 than Nintendo and Sony combined," he stated.
While Mattrick noted that it is still important to capture core gamers, he said that it was necessary to “captivate the masses” with more mass-market friendly games and media content, as well as to improve Microsoft’s “brand appeal to consumers interested in more physical game play… By this measurement, I feel confident that we are best positioned for success.
“Looking ahead, I believe we will close 2008 with Xbox 360 being the leader of this generation of consoles.”
Microsoft announced earlier that it has sold 17.7 million Xbox 360s globally, and that its online gaming and media content service Xbox Live has passed the 10 million subscriber mark six months earlier than anticipated.
News-Source: Next-Gen
( Subscribe via    
)
|
|
| |
 
 |
|
 |
|
Thursday, April 11 | |  GIC’24 Early Bird Tickets Now Available |
Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
Monday, April 08 | | Strike Gold with the Call of Duty Gold & Silv |
| Neptunia: Sisters VS Sisters Arrives May 21st |
Thursday, March 28 | | FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA |
Tuesday, March 26 | | Explore the World of Ink Painting in Realm of |
Monday, March 25 | | JSAUX’S Black MODCASE for the ROG Ally Is Ava |
Friday, March 22 | | Barton Lynch Pro Surfing Update v1.07 is LIVE |
| RuneScape developer Jagex joins CVC Capital P |
Thursday, March 21 | | Paper Ghost Stories: Third Eye Open coming to |
Wednesday, March 20 | | Dark JRPG Graphic Adventure 'Neon Blood' debu |
Tuesday, March 19 | | Hauntii hits Xbox Game Pass for console and P |
Monday, March 18 | | Discover the Sound of Life in The Lullaby of |
Thursday, March 14 | | WWII-based strategy epic Classified: France ' |
| Night Slashers: Remake confirmed for XBOX, Pl |
Wednesday, March 13 | | Highwater is coming soon for Xbox X|S, XB1, P |
Tuesday, March 12 | | Terra Memoria is set to launch on Xbox Series |
| Rugrats: Adventures in Gameland releases in M |
Monday, March 11 | | Sonic X Shadow Generations hits Xbox One, Xbo |
Friday, March 08 | | Taxi Life: A City Driving Simulator out now f |
| Sci-fi adventure 'Sky of Tides' announced for |
Thursday, March 07 | | Planet Zoo: Console Edition arrives on March |
Wednesday, March 06 | | MLB The Show 24 launches later this month on |
| FLIPGO: A portable dual monitor that you can |
Tuesday, March 05 | | EARTHLOCK 2 Reveals New Details On Desert Shi |
Monday, March 04 | | Reverse-city builder, Flooded Out Now on Xbox |
| REVEIL launches this week on Xbox Series, PS5 |
Friday, March 01 | | Realm of Ink's Developer Walkthrough Reveals |
| Legion Go Gets a New Storage Bag from JSAUX |
See All Xbox 360 News | Xbox 360 News Archive
|
| |
HQ Network: 8,690 | 
Guests: 5246 |
Members: 0
