LOST PLANET™: EXTREME CONDITION FOR XBOX 360™ HITS THE BIG APPLE
SUNNYVALE, Calif ¾ Dec. 1, 2006 — Capcom® today announced that Lost Planet™: Extreme Condition for Xbox 360™ video game and entertainment system from Microsoft will take center stage in the heart of New York Times Square throughout the month of December. A gripping 60-second trailer for the game will be broadcasted on the 3,000 square foot NBC SharpVision HDTV screen at the intersection of 42nd Street and Seventh Avenue from December 4 through 31. The promotional spots will highlight action-packed footage from the game and will generate more than 40 million impressions during its scheduled run which covers two of the year's biggest holidays: Christmas and New Year's Eve. Lost Planet carries a “T” rating for teen audiences by the ESRB (Entertainment Software Rating Board) and will be available across North America on January 12.
“Our goal is to share the incredible Lost Planet experience with as many people as possible,” said Charles Bellfield, vice president, marketing, Capcom Entertainment, Inc. “What better way to make an impact than by presenting the game in one of the most recognized and visible spots in the world, during the busiest time of the year.”
Combining a gripping single player campaign and intense multiplayer modes with support for up to 16 players via Xbox Live® online game service, Lost Planet promises to be an epic gaming masterpiece. Taking full advantage of Xbox 360’s unprecedented power, Lost Planet will contain an unrivalled level of detail as advanced light sourcing is used to ensure a realistic presentation that enhances every explosion, smoke and particle effect. Enormous world maps unfold as players battle hostile creatures in blistering weather conditions across vast snow fields and deserted cities either on foot or in armed Vital Suits.
Lost Planet’s action-packed multiplayer demo is available for free download on Xbox Live® Marketplace. For gamers who preorder either the standard or collector's edition of the game with participating retailers, they will receive a special token card with a unique code that will allow them to download a separate, special version of the demo which contains an additional multiplayer map. Capcom debuted Lost Planet’s multiplayer gameplay at this year’s Leipzig Games Convention, where its riveting action netted top honors as the Best Xbox 360 Game at the show. In addition, the game was chosen by Tokyo Game Show attendees as one of the winners of the illustrious Future Award.
MULTIPLAYER DEMO OF LOST PLANET™: EXTREME CONDITION FOR XBOX 360™
TO STORM ONTO XBOX LIVE® MARKETPLACE ON NOVEMBER 23
New CG Theater Trailer, “White Friday” Exclusive Retail Preorder Map to Kickoff Multiplayer Campaign .
SUNNYVALE, Calif, Nov. 10, 2006 — Capcom® today announced plans to release the highly anticipated multiplayer demo for its arctic sci-fi action shooter, Lost Planet™: Extreme Condition for Xbox 360™ video game and entertainment system from Microsoft, on November 23. In support of the demo, Capcom has planned a blockbuster campaign which kicks off with a cinematic trailer that will land in theaters nationwide beginning on November 17. The highly-charged 60-second spot concludes by spreading the message that the multiplayer demo will be available for free download on Xbox Live® Marketplace on November 23, Thanksgiving Day in the U.S. Additionally, November 24 will be deemed “White Friday,” as retailers launch a special preorder program that rewards advanced purchasers with access to a special version of the demo that will contain an additional multiplayer map.
Lost Planet’s highly anticipated multiplayer demo lets gamers participate in heated online matches in the “Pirate Fortress” stage with support for up to 16 players via the Xbox Live® online game service. Players will be able to select from multiple weapons, unique robotic assault vehicles called “Vital Suits” and four play modes, including Elimination, Team Elimination, Post Grab and Fugitive. Capcom debuted Lost Planet’s multiplayer gameplay at this year’s Leipzig Games Convention, where its riveting action netted top honors as the Best Xbox 360 Game at the show. In addition, the game was chosen by Tokyo Game Show attendees as one of the winners of the illustrious Future Award.
“The primary focus for Lost Planet has been on raising the bar on what we deliver to our fans, not only through the quality of the game itself but in its supplementary campaigns as well,” said Charles Bellfield, vice president, marketing, Capcom Entertainment, Inc. “In addition to an incredibly packed Collector's Edition, we are continuing to reward our most devoted fans with real, significant content that they can truly appreciate.”
In an industry first, Capcom is providing an added incentive to preorder the game with participating retailers. Beginning on “White Friday,” gamers that preorder either the standard or limited Collector’s Edition at participating retailers will receive a special token card. Each of these cards includes a unique code that will allow them to download a separate, special version of the multiplayer demo, which contains an additional “Dilapidation” map, giving them the jump on two of the eight multiplayer environments that will be available in the final game. Never before have players been able to access an exclusive map for a demo on Xbox Live through a retail driven pre-order campaign.
The CG trailer will be presented on the grand scale that only a theater environment can offer, transporting players to another world where harsh, frigid terrains come across through vivid imagery and immersive sound. The theater campaign will begin on November 17 and will continue through the end of the month in conjunction with “PG-13” and “R” rated movies including the big budget “CASINO ROYALE” Bond film. Approximately 10 million consumer impressions are expected with the trailer’s run on more than half of all screens in the country, including United Artists, Regal Cinemas, Cinemark, AMC, Edwards and more.
Combining a gripping single player campaign and intense multiplayer modes with support for up to 16 players via Xbox Live online game service, Lost Planet promises to be an epic gaming masterpiece. Taking full advantage of Xbox 360’s unprecedented power, Lost Planet will contain an unrivalled level of detail as advanced light sourcing is used to ensure a realistic presentation that enhances every explosion, smoke and particle effect. Enormous world maps unfold as players battle hostile creatures in blistering weather conditions across vast snow fields and deserted cities either on foot or in armed Vital Suits. Fostering a real-time loading system, players can expect a seamless experience that leaves them completely immersed.
Exclusively available for Xbox 360, the standard edition will carry a suggested retail price of $59.99 and the limited Collector’s Edition will be available for $69.99, while supplies last. Packaged in a custom designed SteelBook™ case featuring exclusive cover art, the premium set will include the game, art book with exclusive concept art and a heap of multimedia content. As a special bonus, gamers that purchase the Collector’s Edition will have exclusive access to an additional multiplayer map for several months before it is made available as a free download on Xbox Live Marketplace, in summer 2007. Lost Planet carries a “T” rating for teen audiences by the ESRB (Entertainment Software Rating Board) and will be available across North America on January 12.
Capcom have just announced a special edition box set for Lost: Planet that is due for release at the same time as the original on January 12, 2007.
The special edition contains the following:
One exclusive bonus multiplayer map that will only be available in the Collector’s Edition until summer 2007
Custom designed exclusive cover art, for collector's edition only
Premium packaging in a sleek SteelBook metal case
Exclusive art book with concept sketches from all stages of development including character renders, VS renders and enemy art
Soundtrack of select songs from the game
Fan kit assets for gamers to create their own Lost Planet websites
Action packed videos and trailers
Wallpapers, AIM icons, board icons and signature banners
Digital art files including screens, character art and environment shots
Check out these sweet new in-game shots..
New Hi-Res Battle Ground Map shots..
-= Click any image to Enlarge =-
The price of the box set is $69.99 as apposed to $59.99 for the original so not to bad value for money and comes packaged in a custom designed SteelBook case featuring exclusive cover art .
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