HQ NETWORKXbox One | Xbox | InstallerDeluxe.Com 11,029 HQ Network UsersHQ Network: 11,029 | Members OnlineGuests: 2784 |Guests OnlineMembers: 0

  Active Topics  | Achievements  | Cheats  | Downloads  | Feedback  | Forums  | Games  | Hardware  | My Profile  | News  | Reviews  | Tutorials  | Leaderboards  | Videos

Microsoft: Ads, Xbox Live crucial in Japan

Catch up on everything Xbox including the latest Gaming News, Release Dates, DLC, Xbox Live and Modding..

Browse All News |  Write for Us |  Most Popular |  Browsing: 377 SEARCH XBOX NEWS:      
Get Xbox Game Pass Ultimate

Microsoft: Ads, Xbox Live crucial in Japan

Microsoft: Ads, Xbox Live crucial in Japan
Published by patto on Wednesday, August 09, 2006

While the Xbox 360 has seen healthy sales in the Western world, it has scarcely 1 percent of the Japanese game market. The man in charge of changing that is Takashi Sensui, general manager of the Xbox division in Japan. Today, ITmedia published an interview with Sensui, who is working to get more Xboxes into Japanese living rooms with a better lineup, better marketing, and better Xbox Live support.

Sensui says Microsoft Japan has fundamentally revamped the Xbox 360's advertising campaign--dubbed "do! do! do!" Shiyo ze!--by promising 80 new games by year's end and hiring local celebrities. "Japanese pop band Tokio provided the single 'do! do! do!' that gave this campaign its name," he said. "Our use of Tokio has made a good impression. ... They have been very effective in that they have shrunk the distance between the Xbox 360 brand and the users."

In addition to aggressive advertising, Sensui stated that his division's strategy for Japan has two points. "As a gaming console, the Xbox 360 needs a large [software] lineup; it also needs to give users a sense of security regarding the future [of the console]. ... [B]readth of genres, famous titles, and new, next-generation games are all necessary. ... We must convey to the users the value of the Xbox Live online services and HD-DVD player."

Speaking of the HD-DVD add-on, Sensui called it an "unknown quantity" because "there are various factors that we cannot control directly," such as whether HD-DVD will catch on with the public. But Microsoft's decision to offer the add-on was not intended as a gauntlet at the feet of the PlayStation 3's Blu-ray, he said.

"We are doing nothing more than offering next-generation DVD as an option," Sensui said. "Many users won't need it. I don't think the outcome of the competition between next-generation DVD formats will necessarily affect the competition between next-generation game consoles."

He dismisses Microsoft's other competitor, Nintendo, whose GameCube console beat the Xbox for second place in Japanese console sales. "The Wii clearly reflects Nintendo's vision, and I think this hardware will fulfill certain needs," he said. But the Xbox 360 and PlayStation 3, he said, will fulfill different needs--particularly with regard to price point. "I think the Xbox 360 is the best value for the money," he said. "Even so, we need to make it even more attractive. However, we are not considering a price drop at this point."

Regarding the question of how to turn the 360 into a hit in Japan, Sensui sees two roads to success. "One is to have hit titles, like Blue Dragon. If the software takes off, there's no doubt the hardware will become popular. The Nintendo DS, which got traction from its software, is the simplest example of this pattern. However, I think the Xbox Live community has the potential to create an even bigger hit."

Critics have called Microsoft's global launch of the Xbox 360 last year jumping the gun, but being early to the party has its advantages, Sensui said. "The third-party developers had many experiences along the way, and resolved the problems inherent to next-generation games one at a time; because of this, we now have a quality line-up. ... I don't think we were too early at all."

News-Source: www.gamespot.com
( Subscribe via )

Rate this Article

Average Score: 0 | Votes: 0



  

 Printer Friendly Printer Friendly  Send to a Friend Send to a Friend
Xbox Game Pass
Buy Xbox Series X on Ebay

Latest Xbox 360 News

Xbox 360 NewsHex Gambit: Respawned hits Xbox X|S, XB1, PS4|5, Switch & PC/MAC next month
Hex Gambit: Respawned, the competitive digital tabletop game from developer One Man Left Studios (@OneManLeft) and Aussie publisher Blowfish Studios (@blowfishstudios), unleashes quirky tactical may..

Towerful Defense: A Rogue TD confirmed for XBOX..

Dark Atlas: Infernum launching on Xbox, PlaySta..

WWE 2K24 launches in March for Xbox X|S, Xbox O..

Goons: Legends & Mayhem: Meet the Cat Goon!..

Xbox 360 News | Submit News

Xbox 360 News Archive


   Friday, February 16
 Narrative psycho-thriller game REVEIL launche
 Red Art Games Announces First Physical Xbox G

   Thursday, February 15
 Xbox360Transparent RGB Dock for Steam Deck, ROG Ally

   Wednesday, February 14
 Xbox360Indiana Jones and the Great Circle Launches i
 Play & Win with VersusNow: The Next-Gen Strea

   Tuesday, February 13
 Xbox360Senua’s Saga: Hellblade 2 launches Day One on
 Retro-inspired racing game New Star GP releas

   Monday, February 12
 Xbox360Manage Your Own Prison in Prison Architect 2
 New Forza Motorsport Update Adds Daytona and

   Friday, February 09
 Xbox360SMITE 2 confirmed for Xbox X|S, PS5, Steam, S
 How Last Time I Saw You Brings Magic to conso

   Thursday, February 08
 Xbox360The Prisoning: Fletcher's Quest releasing in

   Wednesday, February 07
 Xbox360Song of Nunu: The First League of Legends Sto

   Tuesday, February 06
 Xbox360SAND LAND Gets an April Release Date - Pre-or
 'Alisa' Developer's Cut launches for Xbox, Pl

   Monday, February 05
 Xbox360Cook Up Some Fun with Food Truck Simulator fo

   Friday, February 02
 Xbox360Top Racer Collection shifts release window to
 Electrician Simulator: Become an Electrician

   Thursday, February 01
 Xbox360War Hospital Is Available Now For Xbox Series

   Wednesday, January 31
 Xbox360Alan Wake Joins Dead By Daylight across all p
 Daymare: 1994 Sandcastle coming to Retail in

   Tuesday, January 30
 Xbox360Join the Stumble Guys Madness on XBOX - Avail

   Monday, January 29
 Xbox360Precision platformer Jubilee hits Xbox, PlayS
 'Death Relives' announced for Xbox One, Xbox
 Experience the Magic of Somerville with its O

   Friday, January 26
 Xbox360Turnip Boy Robs a Bank Now Available for Xbox
 Massive My Time At Sandrock Update adds Paren

   Thursday, January 25
 Xbox360SOUTH PARK: SNOW DAY drops March 26 for Xbox
 Hidden Through Time 2: Myths & Magic Out Toda

   Wednesday, January 24
 Xbox360Over 2 Million Gamers Love Korean Indie Gem S

See All Xbox 360 News | Xbox 360 News Archive

HQ Network Affiliates

Xbox One Games
Xbox One X Games
MrModChips.Co.Uk
Xbox360RepairService
Commodore Cardboards
Play-Asia.Com
Xbox Achievements
Xbox One Forums
Xbox Series X|S News
Xbox 360 Cheats
Xbox Cheats
Xbox 360 Achievements
ConsoleWizard.Co.Uk
Xbox 360 Cheats
View All HQ Affiliates
Get Xbox Game Pass Ultimate for $1