|
Analysts warn of ''struggle'' for Xbox360Published by roo465 on Sunday, June 08, 2008
Quote from http://www.gamesindustry.biz:
Senior industry analysts have voiced concerns over the future of Microsoft's Xbox business, labeling the US firm's attempts to market 360 to casual audiences "disastrous", and predicting that the console will "start to struggle in the market" over the coming year.
Speaking during a panel session at last month's Nordic Game 2008 conference in Malmo, Sweden, analysts covering the UK, Europe and North America were called upon to assess the current state of the global games market, and predict key trends for the next 12-18 months. And for Microsoft, the picture in their crystal ball was anything but rosy.
"When you look at an installed base basis, the Xbox 360's going to come in third place when all's said and done," said DFC Intelligence analyst David Cole. "The concern I would have with a company like Microsoft is, one of these days they're going to have to make a profit on this business otherwise why are they in it?"
Nick Parker, MD of Parker Consulting and an analyst for Screen Digest, argued that 360's failure to succeed in key continental Europe territories pointed to a fundamental image problem. "The trouble with Xbox 360 is it hasn't managed to shake off this urban, irreverent adult male feel; so it hasn't gained traction in the more casual gaming markets of mainland Europe such as France, Spain and Italy, where it's stalled," he said. "And there are already rumours of Xbox 360 being delisted from certain retailers."
Cole argued that, despite Microsoft's perceived failure to appeal beyond its core audience, it was still possible for publishers to do strong business in 360's bread-and-butter areas. "If you're doing a first-person shooter title, you're clearly going to want to be on Xbox 360, and that's for years to come," he offered. "[But] their efforts at marketing outside of the first-person shooter crowd have been disastrous."
News Source: www.gamesindustry.biz
( Subscribe via
)
|
|
| |
|
|
|
| Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
Monday, April 08 | | Strike Gold with the Call of Duty Gold & Silv |
| Neptunia: Sisters VS Sisters Arrives May 21st |
Thursday, March 28 | | FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA |
Tuesday, March 26 | | Explore the World of Ink Painting in Realm of |
Monday, March 25 | | JSAUX’S Black MODCASE for the ROG Ally Is Ava |
Friday, March 22 | | Barton Lynch Pro Surfing Update v1.07 is LIVE |
| RuneScape developer Jagex joins CVC Capital P |
Thursday, March 21 | | Paper Ghost Stories: Third Eye Open coming to |
Wednesday, March 20 | | Dark JRPG Graphic Adventure 'Neon Blood' debu |
Tuesday, March 19 | | Hauntii hits Xbox Game Pass for console and P |
Monday, March 18 | | Discover the Sound of Life in The Lullaby of |
Thursday, March 14 | | WWII-based strategy epic Classified: France ' |
| Night Slashers: Remake confirmed for XBOX, Pl |
Wednesday, March 13 | | Highwater is coming soon for Xbox X|S, XB1, P |
Tuesday, March 12 | | Terra Memoria is set to launch on Xbox Series |
| Rugrats: Adventures in Gameland releases in M |
Monday, March 11 | | Sonic X Shadow Generations hits Xbox One, Xbo |
Friday, March 08 | | Taxi Life: A City Driving Simulator out now f |
| Sci-fi adventure 'Sky of Tides' announced for |
Thursday, March 07 | | Planet Zoo: Console Edition arrives on March |
Wednesday, March 06 | | MLB The Show 24 launches later this month on |
| FLIPGO: A portable dual monitor that you can |
Tuesday, March 05 | | EARTHLOCK 2 Reveals New Details On Desert Shi |
Monday, March 04 | | Reverse-city builder, Flooded Out Now on Xbox |
| REVEIL launches this week on Xbox Series, PS5 |
Friday, March 01 | | Realm of Ink's Developer Walkthrough Reveals |
| Legion Go Gets a New Storage Bag from JSAUX |
| The House of Tesla announced for Consoles, iO |
See All Xbox 360 News | Xbox 360 News Archive
|
| |