|
MS: 360 Must Win War Against Sony in EuropePublished by wes213 on Saturday, December 22, 2007
As it looks to grow its market share in 2008, Microsoft has pinpointed Europe as the key battleground, and identified Sony as its main rival.
Jeff Bell, head of global marketing for Microsoft's games business, told Reuters that he expects the platform holder to shift more Xbox 360 units in 2008 than in 2007, primarily in Europe, but also in Japan.
Bell said that the Xbox 360 was strong in Britain and increasing its market share in both France and Germany, but that the recent PlayStation 3 price cut had given Sony a boost in Europe.
"We will sell more consoles next year than this year," Bell said.
"Europe for us is still the swing," he added. "The biggest challenge is that Sony as a brand has had greater staying power than in other areas. Not just PlayStation 3, but Sony as a brand."
Bell also said that in Japan, the territory in which Microsoft has struggled most to establish the Xbox brand in the face of stiff competition from Sony and Nintendo, upcoming games from popular domestic designers should help increase hardware sales during 2008.
Finally, Bell noted that Microsoft was poised to benefit from a shortage of Wii units this holiday season.
News-Source: Next-Gen
( Subscribe via
)
|
|
| |
|
|
|
| Thursday, April 11 | | GIC’24 Early Bird Tickets Now Available |
Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
Monday, April 08 | | Strike Gold with the Call of Duty Gold & Silv |
| Neptunia: Sisters VS Sisters Arrives May 21st |
Thursday, March 28 | | FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA |
Tuesday, March 26 | | Explore the World of Ink Painting in Realm of |
Monday, March 25 | | JSAUX’S Black MODCASE for the ROG Ally Is Ava |
Friday, March 22 | | Barton Lynch Pro Surfing Update v1.07 is LIVE |
| RuneScape developer Jagex joins CVC Capital P |
Thursday, March 21 | | Paper Ghost Stories: Third Eye Open coming to |
Wednesday, March 20 | | Dark JRPG Graphic Adventure 'Neon Blood' debu |
Tuesday, March 19 | | Hauntii hits Xbox Game Pass for console and P |
Monday, March 18 | | Discover the Sound of Life in The Lullaby of |
Thursday, March 14 | | WWII-based strategy epic Classified: France ' |
| Night Slashers: Remake confirmed for XBOX, Pl |
Wednesday, March 13 | | Highwater is coming soon for Xbox X|S, XB1, P |
Tuesday, March 12 | | Terra Memoria is set to launch on Xbox Series |
| Rugrats: Adventures in Gameland releases in M |
Monday, March 11 | | Sonic X Shadow Generations hits Xbox One, Xbo |
Friday, March 08 | | Taxi Life: A City Driving Simulator out now f |
| Sci-fi adventure 'Sky of Tides' announced for |
Thursday, March 07 | | Planet Zoo: Console Edition arrives on March |
Wednesday, March 06 | | MLB The Show 24 launches later this month on |
| FLIPGO: A portable dual monitor that you can |
Tuesday, March 05 | | EARTHLOCK 2 Reveals New Details On Desert Shi |
Monday, March 04 | | Reverse-city builder, Flooded Out Now on Xbox |
| REVEIL launches this week on Xbox Series, PS5 |
Friday, March 01 | | Realm of Ink's Developer Walkthrough Reveals |
| Legion Go Gets a New Storage Bag from JSAUX |
See All Xbox 360 News | Xbox 360 News Archive
|
| |