Coming this Wednesday on Xbox Live Arcade gamers will be offered another FREE Xbox Live Arcade game. The brand new free title named "Dash of Destruction" will be available for free. Let's hope this time it's nothing like the last free game "Yaris" lol..
Developed by NinjaBee "Dash of Destruction" allows players to control a ravenous T-Rex or the hunted Doritos truck. The game includes a single-player mode and a multiplayer mode allowing up to three players to stalk the Doritos delivery vehicle.
"Dash of Destruction" was developed by the same studio reponsible for "Cloning Clyde" and "A Kingdom for Keflings" and will be available for free download Wednesday, 17th December 2008.
After months of submitting, waiting, revealing, more waiting, playing and some final waiting the Doritos sponsored Unlock Xbox contest has officially come to an end. And we survived. The winning submission ended up being Mike Borland's dinosaur delivery game called DORITOS Dash of Destruction which will be fully developed and placed onto the Xbox Live Arcade sometime early next year for all to enjoy. You can preview what Dash of Destruction has to offer by trying out the demo over at the Unlock Xbox website. We aren't sure how (for the lack of a better word) cheesy the game will end up being, but it'll be free and will be used to market a product. So really ... how bad could it be? ::cough:: Yaris ::cough::
The new Toyota Yaris features weapons that fire bullets and fireballs, at least on Xbox Live Aracade, as consumer brand company Toyota jumps on the advergaming bandwagon.
Yaris, an Arcade racing shooter that is free to download via Xbox Live in the US and Canada, is the first advergame to be distributed over Microsoft's online games service, reports the New York Times.
Toyota introduced the Yaris, which is targeted at young consumers, in the spring of 2006. Toyota’s advertising agency Saatchi & Saatchi L.A. devised the idea and game design for Yaris, while production was outsourced to Backbone Entertainment, a division of Foundation 9 Entertainment. Toyota is reportedly spending in the low millions on the campaign.
“People can time shift, they can do all sorts of different things to avoid advertising,” said Kim McCullough, corporate manager for marketing communications at Toyota. “That’s why we have to move beyond traditional advertising to do things that are really engaging for people.”
UK-based developer Blitz produced a series of advergames for Burger King last year. The titles, Pocketbike Racer, Big Bumpin’ and Sneak King, have enjoyed great success since their release, shifting around 3.5 million copies to date according to Burger King.
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