Atari Prices Test Drive 360 at $39.99

Blowing a hole in other publishers' claims that $59.99 is needed.

Since Xbox 360 launched, publishers have been telling us the $59.99 price point for games was needed due to high development costs associated with next-generation. Gamers mostly bit their tongues and hoped publishers would show us where the extra $10 was going with the next wave of games, but Atari doesn't seem to believe the extra money's necessary.

In fact, Atari's gone one step further and announced Test Drive Unlimited will be priced at $39.99 for Xbox 360. "Innovation should be available to everyone, not a privilege for those who can afford high price tags," said Atari CEO and CCO Bruno Bonnell in the press release.

We agree, but wonder what the motivation is behind pricing at $39.99, rather than the previous generation's $49.99 standard. Could Atari be pinning its hopes on players wanting to download new cars, a feature Atari's promising monthly for Xbox Live? Does the lower price make you more interested in Test Drive Unlimited than you were before?

News-Source: www.1up.com