Xbox 360: The Official Console of the FIFA World Cup

With the FIFA World Cup™ eight days away, Xbox 360™, the next generation video game and entertainment system from Microsoft, has found the back of the net with exclusive FIFA World Cup promotions.

First to score is the limited edition Xbox 360 – 2006 FIFA World Cup™ bundle, which includes the Core System console, an exclusively designed FIFA World Cup face plate, a copy of the 2006 FIFA World Cup game by EA and a replica of the official World Cup match ball to kick around in the park. The exclusive bundle is available now for £259.99.

Download England’s official World Cup anthem – ‘World at your Feet,’ by chart toppers Embrace. The world exclusive of the video is available to download at Xbox Live™ until the 2nd June. The FA’s official band will be hoping for the number one spot when the single is released on the 5th June.

For all the latest World Cup news and gossip direct from Germany, head to http://www.xbox.com/football. The dedicated football site will include updates on everything from who’s suffering from the dreaded broken metatarsal to the Xbox Cup and Xbox 5’s. The site also contains daily updates from the Guardian’s award winning footy gossip email, the Fiver. It really is the home of football.

The combined strikeforce of Xbox and Britvic have teamed up to create the soft drink firm’s biggest ever single focus campaign for Pepsi football. The ‘What’s in your Locker?’ campaign will see an Xbox 360 given away every 90 minutes for the duration of the FIFA World Cup™.

The campaign will be promoted across one hundred million cans and is part of a £7 million campaign that launched last month. The ‘What’s In Your Locker?’ promotion will be driven by Pepsi Max’s official sponsorship of the England team, with new TV ads featuring England stars David Beckham, John Terry and Paul Robinson.

The on-pack promotion will feature across all Pepsi variants and packs will have their own ‘football strip’ to maximise impact and capture the spirit of the tournament, extending the promotion to all Pepsi drinkers. In a unique promotion, consumers will have the chance to win the new Xbox 360 entertainment console (RRP £279.99) and game every 90 minutes via a unique text and win code.

Stephen McGill, Head of Marketing Xbox & Games commented: “Forget about Ronaldinho and Ronaldo, we’ve got the greatest partnership in world football. The strategic partnership of Pepsi and Xbox is one of our biggest and most exciting promotions ever.”

Stephen added: “As official console of the FIFA World Cup, World Cup fever has gripped the nation and many fans will be re-creating World Cup moments on the top football titles available on the Xbox 360, the most advanced console on the market.”

News-Source: http://www.teamxbox.com