Date: Wednesday, March 22 @ 01:37:09 UTC Topic: Xbox 360
The most anticipated next generation video game console will launch at 12.01am on 23 March.
This is a call to action to all Sydneysiders out there wanting to be part of Australia’s biggest entertainment launch…ever!
The Xbox 360 will go on sale next Wednesday evening amidst a carnivale atmosphere at Sydney’s Pitt Street Mall. Crowds will be treated to entertainment by street performers and provided abundant free food and drink. As a special bonus to all customers purchasing the console on launch night, the Pitt Street EB store will be giving away a free game with every Xbox 360 purchased after the doors open at 12.01 am.
Channel V will be filming the festivities and radio station Nova 96.9 will be broadcasting live direct from the mall after 9pm. And for those who just can’t wait for midnight, there will be LCD screens set up so people can get their hands on the wireless controller and games prior to the doors opening.
Based on pre-order figures $30-$40 million worth of Xbox 360 consoles and games are projected to go through cash registers at launch. And this figure doesn’t take into account accessory sales, which are also expected to be very strong at launch.
WHEN:
Wednesday 22 March 2006 from 9pm
WHERE:
Pitt Street Mall (outside Westfield Centrepoint) Sydney
WHAT:
Xbox 360 official launch party
Street dancers
Xbox 360 and LCD screens
Nova live broadcast