Date: Sunday, December 25 @ 17:39:19 UTC Topic: Xbox 360
A playable interactive advert for Xbox 360 aired for the first time ever on Sky Digital on Thursday (22nd) night and is the first in Digital Interactive TV (DiTV) to allow viewers to play with the advertising.
Leading DiTV agency Weapon7, in collaboration with digital agency AKQA, has created the interactive launch campaign for Microsoft's Xbox 360. SPOnG decided to give them a quick call, to ask them all about the ad, as well as what those ridiculous company name acronymns actually stand for?