Microsoft Aims For a Million in Japan
Date: Sunday, December 04 @ 00:31:27 UTC
Topic: Xbox 360
December 2, 2005 - The current generation Xbox has yet to top the 500,000 units sold mark in Japan. But Microsoft isn't letting that dismal figure force it to think small for the Japanese market. Japanese Xbox business manager Yoshihiro Maruyama, commenting to Dengeki Xbox 360, a special one time publication released to commemorate the 12/10 launch of the Xbox 360, stated that he hopes the X360 will reach a figure double that by Summer!
"It's only a target," Maruyama says in an editorial to the magazine, "but the one million mark is a figure we'd like to reach by next summer. And then, we'd like to go to 1.5 million, then 2 million in next year's end of year sales rush. We believe the one million mark to be an important figure. If we cross one million, it will be easier for developers to do business, so we'd of course like to reach it quickly."
With Enchant Arm and Dead or Alive 4 delayed past launch, the Japanese launch lineup for the Xbox 360 is light when compared to the original Xbox. Perhaps Microsoft has some big titles planned down the road.