Asian Markets Get Price Cut

With Nintendo and Sony dominating the Asian markets Microsoft had to make a move according to Bloomberg.com and that move came in the form of a price drop.

This price drop is going to be a little different for each of the regions that its effecting and will not be a common percentage for all areas of Asia

The basic 360 console will see a 17 percent to NT$10,360 ($340) in Taiwan and by about 11 percent in Hong Kong according to Bloomberg.com, but Prices will fall 5.1 percent to 369,000 won ($369) in Korea and by 20 percent to S$499 ($366) in Singapore, according to out side sources.

Brenda Hsieh, a Microsoft spokeswoman in Taipei said: "The cuts follow price reductions in Europe that led Xbox 360 sales to double. Microsoft has had trouble breaking into the Asian market because of the dominance of Kyoto, Japan-based Nintendo and different game preferences in Asia, Jeff Bell, the vice president of global marketing for Microsoft's interactive entertainment business, said in an interview last week."

The report went on to say: "Microsoft, also the world's largest software maker, fell 35 cents to $28.64 in NASDAQ Stock Market trading at 9:49 a.m. New York time. The shares had dropped 19 percent this year before today."

News-Source: Bloomberg.com