EA Adopts Free-to-Play, Ad-Supported Model

Date: Tuesday, January 22 @ 02:18:49 CST
Topic: Xbox 360

Electronic Arts’ cartoon-style shooter Battlefield Heroes will be the company’s first free-to-download and play title.

Developed by EA’s Dice studio, Battlefield Heroes will lead EA’s new web-focused free-to-download and play business model, which generates revenue through advertising and micro-transactions.

“Online gaming garners a massive audience,” said Gerhard Florin, EA’s American and European executive VP of publishing.

“People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.”

Ben Cousins, senior producer at EA Dice added, “There’s something here for all types of players - be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”

Featuring an in-built oline matchmaking system, Battlefield Heroes will be released for the PC as a free download in the summer of 2008.

The next traditional Battlefield title from EA will be Battlefield: Bad Company (pictured), which is slated for a March 2008 release on PS3 and Xbox 360.

News-Source: Next-Gen



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