J. Allard about Xbox 360 HD criticism and content

' Edge Online is reporting on responses J. Allard gave in response to questions regarding the hard drive on the Xbox 360 '

Sometimes doing the right thing means doing the hard thing. Are there developers who are disappointed? Yeah, sure. I wish there was a hard drive and I wish there were four terabytes of memory; I wish it were free to consumers and I wish we could put one in every TV set - there are a lot of wishes that I have but at the end of the day we're trying to run a business, and you have to make those trade-offs. It was a difficult one - I was the biggest fan of the hard drive and its potential, but the problem is that we sold 22million Xbox consoles and 5million, maybe 10million just don't care about it. But we paid for it. So who pays for it this time? We can either ask the gamer to pay for it, pay for it ourselves, or prove that there's enough value in it and have the gamer say ‘I want to pay for it' - I think that's the right model."

"You know, being first you sometimes get some crap, and we've had some crap. But I think it's very pro-consumer and very pro-developer, and I think that in five years everybody will look back and say that this was a very, very good move on our part to launch worldwide and to have the flexibility for consumers to decide on their products."