Xbox 360 Global Domination Campaign

As the holiday season approaches us Microsoft are gearing up for a season of Global Domination of the worlds markets.

With an expected 10 million Xbox 360 units to be sold by Christmas Microsoft is on the verge of launching a massive cinema, interactive, print, street and television media advertising campaign to boost the sales of the 360. And it all kicks off this week in the United States.

“We continue to raise the bar of what is considered ‘next generation’ with our game titles and console experiences, and we are pushing creative boundaries with how we communicate to consumers,” said Jeff Bell, corporate vice president of global marketing, Microsoft’s Interactive Entertainment Business. “These campaigns will cement Xbox 360 as one of the most recognizable, worldwide, youth-focused, consumer brands – one that brings the next generation of console gaming to everyone.”

Cops and Robbers – Another creative example of the “Jump In” Xbox 360 brand campaign, the premise reflects a grown up version of a childhood game. Shot by Australian director Garth Davis, the ad was filmed in Bucharest, Romania. A three minute short film version of Cops and Robbers will debut exclusively on Xbox Live Marketplace within the coming weeks and will be available online through several sites including Xbox.com.

“Our goal is to appeal to consumers emotionally with brand ads like Cops and Robbers that inspire them to jump in to our community while also appealing to their rational side by showcasing all of the individual ways we are offering the next generation of gaming and entertainment right now,” said Bell."

Next Generation Now: - Whether it’s Xbox Live, where friends can connect and play anytime, wireless accessories offering more freedom than ever before, or the variety of high definition games and video content – the Xbox 360 experience truly defines the next generation of gaming and entertainment. The Next Generation Now executions include online, print, and television spots individually showcasing the breadth of next generation features that Xbox 360 is offering today, such as: Xbox Live, HD DVD, wireless accessories, Xbox Live Vision Camera and games for everyone at every price including the Platinum Hits program.