EA Sports trys to knock out the Casual Market
Published by wes213 on Thursday, February 07, 2008
Tagged: Gaming, Xbox 360,
EA Sports is focusing on the casual market with games like arcade-style boxing game FaceBreaker.
In a move to grab the Nintendo Wii consumers EA Sports has said “There will be more announcements that will be, if you will, licensed intellectual property that will be, quite frankly, looking at the more casual consumer that we see as a bigger force in the business.
We need to do better on the Nintendo platforms, and we intend to do that. It's a different type of game mechanic that the Nintendo Wii consumer, in particular, can play."
But dont flipout on me now, EA Sports is still going to be pushing out the hardcore games like
Fight Night. Round 3 as you can see in this statement.
“Fight Night is a great franchise, you bet we're gonna continue to create games like
Fight Night. Round 3 was a phenomenal game for us and did around $140 million in revenue on a worldwide basis.”
I would guess that the announcement of BOOM BLOX, the first game to arrive from the Spielberg-EA partnership for the Wii is part of the Casual Market plan.
BOOM BLOX is set to be out in May.
360-Hq Game Database:
Fight Night Round 3 for Xbox 360
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