|
MS to Match Sony’s Holiday Marketing SpendPublished by wes213 on Tuesday, December 11, 2007 Tagged: Gaming, Hardware, Xbox 360, Microsoft is set to splash £4 million on UK Xbox 360 marketing this holiday season, matching the funds SCE UK is channeling into its Christmas marketing blitz.
With the Xbox 360 entering the crucial Christmas period competing against Sony’s PS3 and Nintendo’s Wii for the first time in the UK, Microsoft is preparing to spend £4 million on TV and other media promotions, reports MCV.
The platform holder hopes its broad portfolio of titles for Xbox 360 will ensure the console appeals to a wide audience.
“We’re spending over £4 million in the UK this festive season talking about how, with over 300 games on Xbox 360 this Christmas, there really is something for everyone,” said Stephen McGill, Microsoft UK’s head of gaming and entertainment.
“Whilst we pride ourselves on offering the very best titles for a devoted gaming audience, we also have a number of titles that literally anyone can pick up and play. This campaign is all about our broadening message in the run-up to Christmas.”
Sony Computer Entertainment UK is also ploughing a similar figure into its PlayStation 3 marketing efforts this holiday season. It is currently running a campaign flagged by a new TV advertisement dubbed ‘The Entertainers’ which aims to highlight the multiple technological capabilities of the PS3.
News-Source: Next-Gen
( Subscribe via
)
|
|
| |
|
|
|
| Thursday, April 11 | | TMNT: Wrath of the Mutants Hits XBOX, PlaySta |
| GIC’24 Early Bird Tickets Now Available |
Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
Monday, April 08 | | Strike Gold with the Call of Duty Gold & Silv |
| Neptunia: Sisters VS Sisters Arrives May 21st |
Thursday, March 28 | | FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA |
Tuesday, March 26 | | Explore the World of Ink Painting in Realm of |
Monday, March 25 | | JSAUX’S Black MODCASE for the ROG Ally Is Ava |
Friday, March 22 | | Barton Lynch Pro Surfing Update v1.07 is LIVE |
| RuneScape developer Jagex joins CVC Capital P |
Thursday, March 21 | | Paper Ghost Stories: Third Eye Open coming to |
Wednesday, March 20 | | Dark JRPG Graphic Adventure 'Neon Blood' debu |
Tuesday, March 19 | | Hauntii hits Xbox Game Pass for console and P |
Monday, March 18 | | Discover the Sound of Life in The Lullaby of |
Thursday, March 14 | | WWII-based strategy epic Classified: France ' |
| Night Slashers: Remake confirmed for XBOX, Pl |
Wednesday, March 13 | | Highwater is coming soon for Xbox X|S, XB1, P |
Tuesday, March 12 | | Terra Memoria is set to launch on Xbox Series |
| Rugrats: Adventures in Gameland releases in M |
Monday, March 11 | | Sonic X Shadow Generations hits Xbox One, Xbo |
Friday, March 08 | | Taxi Life: A City Driving Simulator out now f |
| Sci-fi adventure 'Sky of Tides' announced for |
Thursday, March 07 | | Planet Zoo: Console Edition arrives on March |
Wednesday, March 06 | | MLB The Show 24 launches later this month on |
| FLIPGO: A portable dual monitor that you can |
Tuesday, March 05 | | EARTHLOCK 2 Reveals New Details On Desert Shi |
Monday, March 04 | | Reverse-city builder, Flooded Out Now on Xbox |
| REVEIL launches this week on Xbox Series, PS5 |
Friday, March 01 | | Realm of Ink's Developer Walkthrough Reveals |
See All Xbox 360 News | Xbox 360 News Archive
|
| |