|
Double Fusion: In-game Ads Can Aid DesignPublished by wes213 on Sunday, November 25, 2007 Tagged: Gaming, Xbox 360, According to Double Fusion, the dynamic networks used by in-game advertising companies to monitor player behavior data can be used to aid processes such as level design.
Frank Sagnier, the European MD of in-game advertising specialist Double Fusion, told Develop that advertising placed in game environments can be used to monitor the popularity of in-game areas, which in turn can aid designers’ creation of new locations.
“Developers are starting to realize that there is a benefit to having this tool running underneath their game,” he said.
“For massively multiplayer games and virtual worlds we have developers asking us to look into where players are going and what they see. We can track the ads to see that players are going to certain spots.
“It’s difficult to know what environments work when you’re designing a game in a vacuum, but when it comes to MMOs you can update the game based on player behavior. Really, consumers can control the design of a game. Because we can track the data on what they are looking at and doing, we can help developers design their games better.
Double Fusion recently released a new technology which separates in-game advertising from the development process, enabling advertisers to implement new ads in already completed games and back catalog titles. Already being utilized by Ubisoft, NCsoft and casual game publisher Oberon Media, the technology, dubbed fusion.runtime, aims to offer companies much more flexibility in their approach to advertising strategies, and ensure that the implementation of adverts doesn't hamper the development process.
News-Source: Next-Gen
( Subscribe via
)
|
|
| |
|
|
|
| Thursday, April 11 | | GIC’24 Early Bird Tickets Now Available |
Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
Monday, April 08 | | Strike Gold with the Call of Duty Gold & Silv |
| Neptunia: Sisters VS Sisters Arrives May 21st |
Thursday, March 28 | | FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA |
Tuesday, March 26 | | Explore the World of Ink Painting in Realm of |
Monday, March 25 | | JSAUX’S Black MODCASE for the ROG Ally Is Ava |
Friday, March 22 | | Barton Lynch Pro Surfing Update v1.07 is LIVE |
| RuneScape developer Jagex joins CVC Capital P |
Thursday, March 21 | | Paper Ghost Stories: Third Eye Open coming to |
Wednesday, March 20 | | Dark JRPG Graphic Adventure 'Neon Blood' debu |
Tuesday, March 19 | | Hauntii hits Xbox Game Pass for console and P |
Monday, March 18 | | Discover the Sound of Life in The Lullaby of |
Thursday, March 14 | | WWII-based strategy epic Classified: France ' |
| Night Slashers: Remake confirmed for XBOX, Pl |
Wednesday, March 13 | | Highwater is coming soon for Xbox X|S, XB1, P |
Tuesday, March 12 | | Terra Memoria is set to launch on Xbox Series |
| Rugrats: Adventures in Gameland releases in M |
Monday, March 11 | | Sonic X Shadow Generations hits Xbox One, Xbo |
Friday, March 08 | | Taxi Life: A City Driving Simulator out now f |
| Sci-fi adventure 'Sky of Tides' announced for |
Thursday, March 07 | | Planet Zoo: Console Edition arrives on March |
Wednesday, March 06 | | MLB The Show 24 launches later this month on |
| FLIPGO: A portable dual monitor that you can |
Tuesday, March 05 | | EARTHLOCK 2 Reveals New Details On Desert Shi |
Monday, March 04 | | Reverse-city builder, Flooded Out Now on Xbox |
| REVEIL launches this week on Xbox Series, PS5 |
Friday, March 01 | | Realm of Ink's Developer Walkthrough Reveals |
| Legion Go Gets a New Storage Bag from JSAUX |
See All Xbox 360 News | Xbox 360 News Archive
|
| |