|
Microsoft Talks Xbox 360 Elite Leak 'Context' IssuesPublished by forahobby on Tuesday, April 10, 2007
With information leaks an oft commented-on thorn in the side of major press announcements, the team behind Microsoft's Gamerscore Blog has sounded off on the topic, discussing the leaks relating to Microsoft's recently announced Xbox 360 Elite.
Speaking during a segment on Gamerscore Blog's latest podcast, Microsoft's Games for Window's PR manager Michael Wolf argued that information leaks, such as those for the Xbox 360 Elite that appeared before the official announcement at the end of March, are counter-productive because “...they don't have any context.”
He explained: “For the Elite, for example, people were talking about the functionality and had pictures and all this stuff, but they didn't have the full story. They didn't know the price, they didn't know the accessories, they didn't know additional information that really puts a lot of context and a lot of information behind it,”
“The reason why it's bad is because then you lose all the context. You lose all the facts that back it up, so that people hear the story once, understand it, and move forward, as opposed to hearing things bit by bit, piece by piece.”
John Porcaro, Microsoft's senior group manager for online community and communications, echoed this sentiment, but conceded that information leaks may be a necessary evil: “With the way that Internet works we're just going to have to deal with it to some degree, but on the other hand, it's almost like there's so much information out there... you could say any publicity is good publicity, sort of play devil's advocate there a little bit.”
Wolf explained that the vast number of supposed leaks and the amount of information flowing thanks to the nature of the internet is “why we kind of have a stock phrase of 'we don't comment on rumor and speculation'... it doesn't add value to comment on a rumor if you don't have the full context and you're not ready to make a full announcement.”
Finally, in commenting on the origins of these leaks, the assembled Microsoft employees offered many theories, even suggesting that “...we're probably all guilty of [leaking information] to some degree.”
But: “Employees aren't telling the press,” added Porcaro. “I think it's an employee that tells somebody they trust, who then tells somebody they trust, and it's probably second generation... Every now and then we see something pop up that only 30 people know about or should know about, and we have people looking into that too.”
News-Source: http://www.gamasutra.com
( Subscribe via
)
|
|
| |
|
|
|
| Thursday, April 11 | | GIC’24 Early Bird Tickets Now Available |
Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
Monday, April 08 | | Strike Gold with the Call of Duty Gold & Silv |
| Neptunia: Sisters VS Sisters Arrives May 21st |
Thursday, March 28 | | FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA |
Tuesday, March 26 | | Explore the World of Ink Painting in Realm of |
Monday, March 25 | | JSAUX’S Black MODCASE for the ROG Ally Is Ava |
Friday, March 22 | | Barton Lynch Pro Surfing Update v1.07 is LIVE |
| RuneScape developer Jagex joins CVC Capital P |
Thursday, March 21 | | Paper Ghost Stories: Third Eye Open coming to |
Wednesday, March 20 | | Dark JRPG Graphic Adventure 'Neon Blood' debu |
Tuesday, March 19 | | Hauntii hits Xbox Game Pass for console and P |
Monday, March 18 | | Discover the Sound of Life in The Lullaby of |
Thursday, March 14 | | WWII-based strategy epic Classified: France ' |
| Night Slashers: Remake confirmed for XBOX, Pl |
Wednesday, March 13 | | Highwater is coming soon for Xbox X|S, XB1, P |
Tuesday, March 12 | | Terra Memoria is set to launch on Xbox Series |
| Rugrats: Adventures in Gameland releases in M |
Monday, March 11 | | Sonic X Shadow Generations hits Xbox One, Xbo |
Friday, March 08 | | Taxi Life: A City Driving Simulator out now f |
| Sci-fi adventure 'Sky of Tides' announced for |
Thursday, March 07 | | Planet Zoo: Console Edition arrives on March |
Wednesday, March 06 | | MLB The Show 24 launches later this month on |
| FLIPGO: A portable dual monitor that you can |
Tuesday, March 05 | | EARTHLOCK 2 Reveals New Details On Desert Shi |
Monday, March 04 | | Reverse-city builder, Flooded Out Now on Xbox |
| REVEIL launches this week on Xbox Series, PS5 |
Friday, March 01 | | Realm of Ink's Developer Walkthrough Reveals |
| Legion Go Gets a New Storage Bag from JSAUX |
See All Xbox 360 News | Xbox 360 News Archive
|
| |