Brady Quinn and Microsoft Collaborate for Media Exposure
Published by: sjohn on Friday, February 02, 2007
The potential #1 NFL Draft pick has teamed up with Microsoft and Xbox in order to bring gamers into this world. He will have a weekly blog on Xbox.com which will details things such as Agent Meetings, Training Sessions, Team Meetings, Favorite Music, and Favorite games. He will also participate in a Game with Fame session on April 27th, just a day before the NFL Draft. Football is the top rated sport among gamers, so this is looking to be a highly successful campaign for both parties. You can read on for the full press release.
Brady Quinn Teams Up With Xbox 360 to “Kick Off” His Pro Career
Heisman Trophy finalist and Xbox 360 to provide first insider’s look at the road to becoming a professional.
REDMOND, Wash. — Feb. 2, 2007 — Microsoft Corp. today announced that former University of Notre Dame quarterback Brady Quinn has teamed up with Xbox 360™ to give fans an inside look at the fast track to the pros. The Xbox® team will chronicle Quinn’s weekly routine for fans, which will include his favorite video games, workouts and training sessions leading up to the 2007 draft on April 28. Quinn will share with fans his quest to become a pro through a weekly blog every Friday, beginning Feb. 9, only on Xbox.com. In addition, exclusive high-definition videos of select pre-draft workouts and training sessions along with footage of Quinn’s everyday activities and appearances will be available for download on Xbox Live® Marketplace throughout March and April.
“Our gamers love football, and football players love to game,” said Mike Fischer, director of U.S. Marketing for Xbox at Microsoft. “Brady Quinn exemplifies what we were looking for in an athlete: He’s focused and driven, and generates a lot of excitement when he’s on the field. I’m looking forward to giving football fans a behind-the-scenes look at what it takes to make it in the pros.”
The program culminates on April 27 with a Game with Fame session in which fans will have a chance to get a unique glimpse of what goes through the head of a professional prospect on the eve of the draft. Xbox Live Gold members will have the chance to talk with Quinn about his hopes for draft day and play video games with him on one of the leading online gaming and digital entertainment services, Xbox Live. Fans can log on to http://www.xbox.com in the coming weeks to learn how to qualify for the upcoming Game with Fame session as well as to check out Quinn’s blog and a profile of the budding star.
“I’m humbled by the opportunity to give fans a rare look at the physical and mental preparation it takes to make it in the pros,” Quinn said. “I’m excited to connect with people through Xbox as well as look forward to learning more about the video game community. I can’t wait for the opportunity to kick back with the Xbox 360 community, chat about my experience and unwind with them over a few games on Xbox Live.”
Quinn, the Maxwell Award winner for college football’s top player in 2006, was also a finalist for this past season’s Heisman Trophy. The former Fighting Irish player was named the Cingular All-America Player of the Year during his senior campaign and garnered the Johnny Unitas Golden Arm Award as the nation’s top quarterback. Quinn also received other All-American awards and finished his career at Notre Dame owning more than 30 school records.
According to the August 2006 Universal McCann Daily Activities Survey, nearly 50 percent of gamers (45 percent, males 18–34) actively participate in sports at least once a month compared with only one-third of non-gamers (males 18-34). Due to gamers’ passion for athletics, sports titles represent nearly 30 percent of all Xbox 360 games sold.
More information on Game with Fame programs can be found at
http://www.xbox.com/en-US/community/calendar/gamewithfame/?WT.svl=nav.
About Xbox 360
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalog of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360.
About Xbox Live
Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across nearly 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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